Medill Social Media Video Goes Viral (O.K., there are cats in it)

felinebrewcrewMedill Reports had its first viral video hit on Facebook in the spring quarter, when Kat Lonsdorf’s story “The Feral Feline Brew Crew” garnered nearly 6 million views. The video was an assignment to create a social-media piece that combines video, interviews and graphics, all tailored so it can be viewed without sound on a mobile device. Kat told the story of Empirical Brewery, a Chicago craft brewhouse who worked with a local non-profit The Treehouse Humane Society to put feral cats to work to keep rats and mice out of the brewery’s grain.

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